Mountain

The fastest downcountry bike in the world. Epic 8 EVO is the dressed up, cranked-to-11 expression of the new Epic 8. Spec’d to slay downcountry terrain with its unmatched combo of capability, efficiency, and light weight, Epic 8 EVO’s updated kinematics allow for insanely efficient climbing—while the Ride Dynamics-tuned shock eats up rough terrain on the way down. If ripping single track at blazing fast speeds and high fiving your friends is your idea of fun, the Epic 8 EVO is the bike for you. UNMATCHED CAPABILITY: The most capable 120mm bike on the planet, made even more capable. You’ll be blown away by how Epic 8 EVO’s progressive geometry delivers technical terrain capability alongside fast and efficient climbing and acceleration performance. The absurd lateral and torsional rigidity of the chassis translates to some seriously precision handling, too. With a bump up to 130mm of travel up front to eat up the chunk and a slew of trail-friendly specs, Epic 8 EVO feels right at home on the rough stuff. WHAT BUMP?: Compared to the previous generation, the new Epic 8 EVO absorbs 12% more bump and vibration forces, leaving you less fatigued and more powerful over time. That opens the options for another lap (or 3). RIDE DYNAMICS TUNED: The Specialized Ride Dynamics team developed custom valving for Epic 8 EVO’s new shock. Our team prescribes the special damping characteristics to holistically elevate the riding experience. By tuning the dampers alongside the chassis’ leverage rates and new kinematics, we’re able to deliver a bike that rides above the sum of its parts. BIOMECHANICAL EFFICIENCY: By optimizing the kinematics of the suspension, Specialized’s Ride Dynamics team reduced inefficient pedal-induced bobbing by 20%, maintaining active suspension for effective bump force management, to ensure you remain in the most efficient pedaling position. It’s the most efficient pedaling suspension bike we’ve ever tested. FULLY LOADED: All models now feature SWAT 4.0 to carry all your trail essentials, and an integrated steering stop to prevent the ubiquitous top tube scar the first time you crash and your bars spin. - The most capable 120mm bike on the planet. 12% more bump absorption and 20% less pedal bob - Ride Dynamics tuned FOX Float Performance and 130mm FOX 34 Performance fork - Lightweight and durable Specialized alloy wheels - SRAM’s legendary full-powered Code Bronze Stealth brakes make for a sleek cockpit and easy adjustments - Reliable and durable GX Eagle 12-speed groupset - SWAT 4.0 in down tube to carry trail essentials

The fastest downcountry bike in the world. Epic 8 EVO is the dressed up, cranked-to-11 expression of the new Epic 8. Spec’d to slay downcountry terrain with its unmatched combo of capability, efficiency, and light weight, Epic 8 EVO’s updated kinematics allow for insanely efficient climbing—while the Ride Dynamics-tuned shock eats up rough terrain on the way down. If ripping single track at blazing fast speeds and high fiving your friends is your idea of fun, the Epic 8 EVO is the bike for you. UNMATCHED CAPABILITY: The most capable 120mm bike on the planet, made even more capable. You’ll be blown away by how Epic 8 EVO’s progressive geometry delivers technical terrain capability alongside fast and efficient climbing and acceleration performance. The absurd lateral and torsional rigidity of the chassis translates to some seriously precision handling, too. With a bump up to 130mm of travel up front to eat up the chunk and a slew of trail-friendly specs, Epic 8 EVO feels right at home on the rough stuff. WHAT BUMP?: Compared to the previous generation, the new Epic 8 EVO absorbs 12% more bump and vibration forces, leaving you less fatigued and more powerful over time. That opens the options for another lap (or 3). RIDE DYNAMICS TUNED: The Specialized Ride Dynamics team developed custom valving for Epic 8 EVO’s new shock. Our team prescribes the special damping characteristics to holistically elevate the riding experience. By tuning the dampers alongside the chassis’ leverage rates and new kinematics, we’re able to deliver a bike that rides above the sum of its parts. BIOMECHANICAL EFFICIENCY: By optimizing the kinematics of the suspension, Specialized’s Ride Dynamics team reduced inefficient pedal-induced bobbing by 20%, maintaining active suspension for effective bump force management, to ensure you remain in the most efficient pedaling position. It’s the most efficient pedaling suspension bike we’ve ever tested. FULLY LOADED: All models now feature SWAT 4.0 to carry all your trail essentials, and an integrated steering stop to prevent the ubiquitous top tube scar the first time you crash and your bars spin. - The most capable 120mm bike on the planet. 12% more bump absorption and 20% less pedal bob - Ride Dynamics tuned FOX Float Performance Elite and 130mm FOX 34 Performance Elite fork - Roval Control carbon wheels excel everywhere from World Cup xc races to your favorite weekend trail - SRAM’s legendary Code Bronze Stealth 4-Piston brakes boast major stopping power with a sleek aesthetic - Ride in confidence with super rugged and dependable GX Eagle AXS Transmission - SWAT 4.0 in down tube to carry trail essentials

The fastest downcountry bike in the world. Epic 8 EVO is the dressed up, cranked-to-11 expression of the new Epic 8. Spec’d to slay downcountry terrain with its unmatched combo of capability, efficiency, and light weight, Epic 8 EVO’s updated kinematics allow for insanely efficient climbing—while the Ride Dynamics-tuned shock eats up rough terrain on the way down. If ripping single track at blazing fast speeds and high fiving your friends is your idea of fun, the Epic 8 EVO is the bike for you. UNMATCHED CAPABILITY: The most capable 120mm bike on the planet, made even more capable. You’ll be blown away by how Epic 8 EVO’s progressive geometry delivers technical terrain capability alongside fast and efficient climbing and acceleration performance. The absurd lateral and torsional rigidity of the chassis translates to some seriously precision handling, too. With a bump up to 130mm of travel up front to eat up the chunk and a slew of trail-friendly specs, Epic 8 EVO feels right at home on the rough stuff. WHAT BUMP?: Compared to the previous generation, the new Epic 8 EVO absorbs 12% more bump and vibration forces, leaving you less fatigued and more powerful over time. That opens the options for another lap (or 3). RIDE DYNAMICS TUNED: The Specialized Ride Dynamics team developed custom valving for Epic 8 EVO’s new shock. Our team prescribes the special damping characteristics to holistically elevate the riding experience. By tuning the dampers alongside the chassis’ leverage rates and new kinematics, we’re able to deliver a bike that rides above the sum of its parts. BIOMECHANICAL EFFICIENCY: By optimizing the kinematics of the suspension, Specialized’s Ride Dynamics team reduced inefficient pedal-induced bobbing by 20%, maintaining active suspension for effective bump force management, to ensure you remain in the most efficient pedaling position. It’s the most efficient pedaling suspension bike we’ve ever tested. FULLY LOADED: All models now feature SWAT 4.0 to carry all your trail essentials, and an integrated steering stop to prevent the ubiquitous top tube scar the first time you crash and your bars spin. - FACT 11m Carbon - Progressive XC geometry - SWAT 4.0 in downtube to carry trail essentials - Ride Dynamics tuned FOX Float Factory

The all-new Epic 8 evolves the formula of fastest through capability, efficiency, and lightweight integration. Modern XC tracks demand more and more capability by the day. Enter Epic 8. Its improved kinematics make it the most efficient pedaling bike we’ve ever tested, while custom valved (and tuned) shocks soak up every bump. It’s a wolf in wolf’s clothing. If you’re an XC racer or prioritize all-out speed in your ride, the Epic 8 is the bike for you. UNMATCHED CAPABILITY: The most capable 120mm bike on the planet. You’ll be blown away by how Epic 8’s progressive geometry delivers technical terrain capability alongside fast and efficient climbing and acceleration performance. The absurd lateral and torsional rigidity of the chassis translates to some seriously precision handling, too. WHAT BUMP?: Compared to the previous generation, the new Epic 8 absorbs 12% more bump and vibration forces than the previous generation, leaving you less fatigued and more powerful over time so you can still push while they suffer. RIDE DYNAMICS TUNED: The Specialized Ride Dynamics team developed custom valving for Epic 8’s new shock. Our unique Ride Dynamics-prescribed damping characteristics holistically elevate the riding experience. By tuning the dampers alongside the chassis’ leverage rates and new kinematics, we’re able to deliver a bike that rides beyond the sum of its parts. BIOMECHANICAL EFFICIENCY: By optimizing the kinematics of the suspension, Specialized’s Ride Dynamics team reduced inefficient pedal-induced bobbing by 20%, while maintaining active suspension for effective bump force management, to ensure you remain in the most efficient pedaling position. It’s the most efficient pedaling suspension bike we’ve ever tested. MORE WITH LESS: With the Epic 8, we didn’t spend a single extra gram to get mega capability from the frame. All models now feature SWAT 4.0 to carry all your trail essentials, and an integrated steering stop to prevent the ubiquitous top tube scar the first time you crash and your bars spin. In fact, the new S-Works Epic 8 frameset has even lost weight (76 grams to be exact) while gaining these new additions. - The most capable 120mm bike on the planet. 12% more bump absorption and 20% less pedal bob - Ride Dynamics developed SIDLuxe Select+ shock and SID Select+ fork - Custom tuned shock features 3 unique damper settings - Roval Control carbon wheels excel everywhere from world cup xc races to your favorite weekend trail - SRAM Level Bronze Stealth 4-Piston brakes feature trail-ready stopping power in a race-ready system - No-compromise GX Eagle AXS Transmission provides smooth shifting all day, specially under load - SWAT 4.0 in down tube to carry trail essentials

Here's proof you don't need tons of suspension travel to tackle challenging trails. Equipped with an all-new longer, lower, and rowdier chassis, we've added 27.5x2.6 wheels and tires to the Fuse Sport 27.5 to create a bike that lets you hit rocks and roots at speed with absolute control. - 130-millimeters of suspension courtesy of a RockShox Judy Silver TK fork. - Highlights include SRAM Level hydraulic disc brakes and TranzX dropper post. - Wide-range SRAM SX 1X drivetrain provides crisp shifts and gearing to tackle any hill.

All barn-burner and no benchwarmer, the Rockhopper Sport throws out the playbook when it comes to putting performance points on the board while playing some serious defense on behalf of your wallet. Game-ready with Tektro M275 hydraulic disc brakes, Shimano CUES shifting, and an SR SunTour XCM fork that's built to hustle, the Rockhopper Sport can tack up the win on any given Sunday—and the rest of the week too for that matter. - A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper's butted aluminum frame features hydroformed top and downtubes to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing, and dropper-post compatibility. - To ensure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Bringing our Rx Tune to Rockhopper for the very first time, the lockout-equipped SR Suntour XCM with custom Multi-Circuit damping brings size-specific travel and spring rates to the show in a performance that's sure to impress while also ensuring consistent geometry, handling, and suspension performance, regardless of frame or wheel size. - Beautifully beastly, Tektro hydraulic disc brakes pack a mean bite but deliver their power with a refined, intuitive feel to make for a package that punches way above its pay grade. - Keep things simple with a durable 1x Shimano drivetrain with plenty of range and a clutch-equipped rear derailleur that keeps your ride quiet—and your chain on. - Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, hookless Specialized rims for a strong, light, and durable wheelset hat trick. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Medium – X-Large: 29-inch

Stumpjumper 15 is here to obliterate every trade-off in the trail game. Devour bumps like a big bike? Check. Short-travel control, playfulness, and efficiency? Double check. How about a heaping helping of personalization to make it perfect for the only rider who really matters—you? Check, check, check. - Lightweight FACT 11m carbon chassis and rear-end - Ride Dynamics tuned FOX FLOAT Performance Elite with Specialized GENIE patent-pending air spring technology provides maximum grip and traction found in a linear coil spring, bottom-out prevention found in a progressive air spring, and the ability to tune mid-stroke and end-stroke support independently. Highly adjustable 2-position open and firm mode with the 3-position open mode compression adjuster. - Supportive and tuneable FOX FLOAT 36 Performance Elite fork with GRIP X2 damper - Strong and trusted Roval Traverse wheels, DT Swiss 370 hub - Smooth and precise SRAM GX Eagle T-Type AXS drivetrain - Powerful and reliable SRAM Maven Bronze 4-piston brakes - Adjustable travel with PNW LOAM dropper post - Lifetime bearing replacement

In order to bring EVO fun to the masses, we took our FACT 11m carbon frame (yes, the same one as the S-Works), dressed it with a bullet-proof SRAM GX Eagle 12-speed drivetrain and a tough-as-nails set of alloy wheels, and set it loose to shred unsuspecting trails everywhere. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle—these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - Rider-First Engineered frames use a size-specific approach to ride characteristics that ensure benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1 or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits—rail-sharp cornering and balanced front and rear stiffness—at the lightest possible weight. - We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh*t" necessities like pumps and spare tubes and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT Bladder, giving you an extra 22oz of water storage—the same size as a small water bottle—hidden in your downtube.

The perfect mountain bike for anyone just getting started. A low standover top tube design, modern trail geometry, and short stays make this a solid bike for anyone when heading out on your favourite trails. Details: - Durable and stable for a sturdy ride you can trust. - A smooth, refined look. - Supportive, progressive design for uncompromised performance. - Premium frame features. - Frame sizes to accommodate all rider sizes. - Multiple model options. - No Other Way Limited Lifetime Warranty. Wheel Sizing: - Small: 27.5-inch - Medium - X-Large: 29-inch

The perfect mountain bike for anyone just getting started. A low standover top tube design, modern trail geometry, and short stays make this a solid bike for anyone when heading out on your favorite trails. Details: - Durable and stable for a sturdy ride you can trust. - A smooth, refined look. - Supportive, progressive design for uncompromised performance. - Premium frame features. - Frame sizes to accommodate all rider sizes. - Multiple model options. - No Other Way Limited Lifetime Warranty. Wheel Sizing: - Small: 27.5-inch - Medium - XX-Large: 29-inch

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

The Norco Fluid FS A1 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

The Norco Fluid FS A2 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

The Norco Fluid FS A3 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. Get everything out of the trail that you put into it. The Fluid FS A3's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. Details: - Intuitive precision handling. - Top-tier design and features over-deliver as skills evolve. - Sophisticated suspension components for full-platform performance and tunability. - Long-travel droppers and generous standover get you through the rough stuff. - Refined design and expanded size range. - Ride Aligned™ - Perfect fit, dialed handling, and personalized setup in minutes. - No Other Way Limited Lifetime Warranty.

WELCOME TO THE E-VOLUTION Introducing the new Fluid VLT; premium ride performance in a lightweight package for an e-MTB that looks, feels and rides exactly like you want it to. LIGHT WEIGHT CAPABILITY AND FULL SPEED FUN. With 140mm of custom-tuned, precision-engineered suspension travel and 150mm fork travel, the Fluid VLT C2 140 delivers an improved ride feel with the latest in integrated e-mtb technology from Bosch. THE LATEST IN E-MTB TECH The Bosch Performance Line SX wireless ecosystem sheds significant e-MTB weight in an intuitive package. Complete with a Bosch CT 400Wh battery and an almost silent motor, the Fluid VLT is made for e-curious pedal purists taking their first foray into powered up riding. PRECISION-TUNED SUSPENSION Optimized Ride AlignedTM suspension design & setup with Trail optimized kinematics, reactive pedal-efficiency, and the simplicity of precision-tuned Horst Link suspension. AVAILABLE IN CARBON The Fluid VLT is available in carbon fiber and includes a carbon front triangle and seatstay, or alloy rear triangle depending on price point. METICULOUSLY SELECTED COMPONENTS Featuring uncompromising, meticulously selected, trail-spec components. Available in gram focused 130/140mm and all-in 140/150mm travel options. BUILT TO ACCOMMODATE RIDER PREFERENCE Available in 29”/27.5” mixed wheelsize with 140/130mm or 150/140mm of travel. RIDE ALIGNEDTM SETUP GUIDE SUSPENSION SET UP DEMYSTIFIED Norco’s NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day BUILT TO LAST, GUARANTEED. NO OTHER WAY LIMITED LIFETIME WARRANTY The Fluid VLT’s durable frame design, hardware and component decisions have been made specifically to keep it on the trail for longer. Accidents can happen, and when they do, our No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. SUSPENSION SET UP DEMYSTIFIED Norco's NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It's like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day

WELCOME TO THE E-VOLUTION Introducing the new Fluid VLT; premium ride performance in a lightweight package for an e-MTB that looks, feels and rides exactly like you want it to. LIGHT WEIGHT CAPABILITY AND FULL SPEED FUN. With 140mm of custom-tuned, precision-engineered suspension travel and 150mm fork travel, the Fluid VLT C2 140 delivers an improved ride feel with the latest in integrated e-mtb technology from Bosch. THE LATEST IN E-MTB TECH The Bosch Performance Line SX wireless ecosystem sheds significant e-MTB weight in an intuitive package. Complete with a Bosch CT 400Wh battery and an almost silent motor, the Fluid VLT is made for e-curious pedal purists taking their first foray into powered up riding. PRECISION-TUNED SUSPENSION Optimized Ride AlignedTM suspension design & setup with Trail optimized kinematics, reactive pedal-efficiency, and the simplicity of precision-tuned Horst Link suspension. AVAILABLE IN CARBON The Fluid VLT is available in carbon fiber and includes a carbon front triangle and seatstay, or alloy rear triangle depending on price point. METICULOUSLY SELECTED COMPONENTS Featuring uncompromising, meticulously selected, trail-spec components. Available in gram focused 130/140mm and all-in 140/150mm travel options. BUILT TO ACCOMMODATE RIDER PREFERENCE Available in 29”/27.5” mixed wheelsize with 140/130mm or 150/140mm of travel. RIDE ALIGNEDTM SETUP GUIDE SUSPENSION SET UP DEMYSTIFIED Norco’s NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day BUILT TO LAST, GUARANTEED. NO OTHER WAY LIMITED LIFETIME WARRANTY The Fluid VLT’s durable frame design, hardware and component decisions have been made specifically to keep it on the trail for longer. Accidents can happen, and when they do, our No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible.

The Optic C2 Shimano is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C2 Shimano sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad: - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

With 140mm/125mm of travel, the Optic condenses years of technology from long travel bikes into a lightweight package that’s as comfortable tearing up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. GEOMETRY Coming in five frame sizes (1,2,3,4,5) to support rider heights up to 6’5" (196cm), allows you to choose the frame size that best fits your body and riding preferences. Rear centres and seat tube angles are varied by frame size to ensure consistent rider weight distribution, and short seat tubes with long dropper posts keep the saddle out of the way on technical descents. WHEELS: Available with a 27.5" rear wheel, as well as 29" in some markets. Swapping the linkarm and lower shock mount with the “Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29"/27.5") with no compromise geometry and kinematics. - SRAM GX Eagle AXS T-Type Transmission. - Weight (S3): 15 kg / 33.1 lbs - Fox Performance Elite Float X custom tune rear shock. - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - Fox Float suspension. - Co-molded frame protection. - Weight (S3): 17.6 kg / 38.8 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - New No Other Way Limited Lifetime Warranty

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - RockShox Ultimate suspension. SRAM Code Silver Stealth Brakes. - Race face carbon 30mm rims. - SRAM XO Eagle Transmission. - Weight (S3): 15.6 kg / 34.4 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

The Ripley AF is our beloved, category-defying, short-travel, singletrack-scorching Ripley - rendered in aluminum, with more aggressive geometry. All the sizzle and pop of the carbon Ripley, now available as a complete bike at a wallet friendly price. Modern Geometry, Precise Handling A trail-friendly 65.5-degree head angle and short (44mm) offset 130mm fork combined with 29” wheels makes for a super planted but still playful front end feel. A 76-degree seat tube angle puts your power directly to the pedals, while the short chainstays and pedal-friendly dw-link kinematics deliver that power without squandering a single watt. Universal Derailleur Hanger The Ripley AF UDH fea­tures a UDH (Universal Derailleur Hanger) for max­i­mum drivetrain com­pat­i­bil­i­ty and moves to a 55mm chainline. DW Link Suspension Our 15-year collaboration with Dave Weagle has yielded yet another bike with unparalleled climbing efficiency and control. Incredible snap and responsiveness are its trademarks, and a whole mess of plush, chunder-eating, downhill-crushing goodness gets thrown in for good measure. Wrap that together and you get the best suspension you’ll find anywhere. It’s that good. Long Dropper Post The Ripley AF frame is designed with clear­ance for long drop­pers in mind. Pick Your Size We use words like small, medi­um, and large to describe our siz­ing because it’s easy to under­stand, but our ultra low stan­dovers give you the abil­i­ty to size your frame based on reach and preference. 2.6" Tire Clearance We pio­neered the wide rim rev­o­lu­tion a few years ago and inspired a new crop of wider 2.4”-2.6” tires. When paired togeth­er, this com­bo can be run at ultra-low pres­sures that pro­duce elbow-drag­ging cor­ner­ing trac­tion with­out sac­ri­fic­ing speed. Removable ISCG-05 Mount. There if you want it, removable if you don’t. Lifetime Warranty If it’s our fault, we’ll fix it. Simple as that.

Meet the Ripley, your new best friend for every trail adventure. The award-winning bike has been updated with more travel and slacker geometry, making it even more capable and fun. It rivals the speed of an e-bike uphill while offering snappy, playful performance with 130mm of ultra-efficient dw-link travel. Need to stash your snacks? The Ripley now features internal frame storage for all your stuff. Plus, with expanded size ranges, everyone gets the perfect fit. Whether you’re popping wheelies or conquering climbs, the Ripley is game. *Specs may vary from image displayed*

2024 Optic C2 Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Evolved suspension layout for improved performance in rough terrain. Built to accommodate rider preference. Available in carbon and aluminum. VPS HP suspension layout. The next evolution of all-Mountain suspension. Exactly the speed you need when you need it. Ride Aligned™ - Perfect fit, dialed handling and personalized setup in minutes. No Other Way Limited Lifetime Warranty.

XR stands for EXTRA RAD. We turned the Rifty E up another notch with this one - RockShox Lyrik Ultimate fork and Super Deluxe Ultimate Shock, SRAM GX Eagle T-Type drivetrain, next-gen Shimano EP801 motor, SRAM Code 4-piston brakes and Vee Tire Co rubber. And the cherry on top? SRAM AXS wireless shifting and a wireless RockShox Reverb dropper post. Our highest spec, highest tech Rifty E ever. KEY UPGRADES FROM THE RIFT ZONE E2 SRAM GX AXS T-Type RockShox Lyrik Ultimate/Super Deluxe Ultimate suspension SRAM Code Bronze 4-piston brakes RockShox Reverb AXS dropper post