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They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with than with the Roll. With its lightweight alloy low-entry frame that lets you easily put a foot down when needed, eight speeds of "go fast" MicroSHIFT gearing, stable and wide 650b tires, powerful hydraulic disc brakes, and low-entry design that makes it a easier to get on and off the bike, the Roll does everything in its power to encourage and motivate you to keep fit and get around in comfortable, efficient style. - Equipped with a Body Geometry Comfort Gel saddle, you can expect a supreme level of comfort anywhere you ride. It is ergonomically designed and scientifically tested to provide unmatched comfort and support while reducing pressure on soft tissue. - The Low-Entry Roll is made from our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mount, making it easy to carry extra weight. - Wide diameter, 650b x 2.3" Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions.

You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there. This Sirrus features a reliable set of components that are built to withstand years of daily abuse, like comfortable Body Geometry touchpoints and fuss-free mechanical V-brakes. So, as you push yourself to reach your goals, you'll feel more connected to your bike and know that you have the perfect partner with Sirrus. - Lightweight A1 Alloy frame with clean internal cable routing delivers a bike that is 1.1lb (.5kg) lighter than previous version. - Reflective graphics on frame and tires for maximum visibility. - Upright position with Body Geometry touchpoints for comfort and control.

The fastest downcountry bike in the world. Epic 8 EVO is the dressed up, cranked-to-11 expression of the new Epic 8. Spec’d to slay downcountry terrain with its unmatched combo of capability, efficiency, and light weight, Epic 8 EVO’s updated kinematics allow for insanely efficient climbing—while the Ride Dynamics-tuned shock eats up rough terrain on the way down. If ripping single track at blazing fast speeds and high fiving your friends is your idea of fun, the Epic 8 EVO is the bike for you. UNMATCHED CAPABILITY: The most capable 120mm bike on the planet, made even more capable. You’ll be blown away by how Epic 8 EVO’s progressive geometry delivers technical terrain capability alongside fast and efficient climbing and acceleration performance. The absurd lateral and torsional rigidity of the chassis translates to some seriously precision handling, too. With a bump up to 130mm of travel up front to eat up the chunk and a slew of trail-friendly specs, Epic 8 EVO feels right at home on the rough stuff. WHAT BUMP?: Compared to the previous generation, the new Epic 8 EVO absorbs 12% more bump and vibration forces, leaving you less fatigued and more powerful over time. That opens the options for another lap (or 3). RIDE DYNAMICS TUNED: The Specialized Ride Dynamics team developed custom valving for Epic 8 EVO’s new shock. Our team prescribes the special damping characteristics to holistically elevate the riding experience. By tuning the dampers alongside the chassis’ leverage rates and new kinematics, we’re able to deliver a bike that rides above the sum of its parts. BIOMECHANICAL EFFICIENCY: By optimizing the kinematics of the suspension, Specialized’s Ride Dynamics team reduced inefficient pedal-induced bobbing by 20%, maintaining active suspension for effective bump force management, to ensure you remain in the most efficient pedaling position. It’s the most efficient pedaling suspension bike we’ve ever tested. FULLY LOADED: All models now feature SWAT 4.0 to carry all your trail essentials, and an integrated steering stop to prevent the ubiquitous top tube scar the first time you crash and your bars spin. - The most capable 120mm bike on the planet. 12% more bump absorption and 20% less pedal bob - Ride Dynamics tuned FOX Float Performance Elite and 130mm FOX 34 Performance Elite fork - Roval Control carbon wheels excel everywhere from World Cup xc races to your favorite weekend trail - SRAM’s legendary Code Bronze Stealth 4-Piston brakes boast major stopping power with a sleek aesthetic - Ride in confidence with super rugged and dependable GX Eagle AXS Transmission - SWAT 4.0 in down tube to carry trail essentials

What happened when we brought our perfectly balanced Super Light system to our popular Turbo Como E-bike? The best combination of power, range, usability, and comfort in a bike that weighs 40% less than the average e-bike. The Turbo Como Super Light (SL) is designed for running around town and beyond. Able to carry twice its weight in cargo, it's a surprising errand bike that's as exciting to ride as it is easy to own. Riders will love the low-maintenance easy-ownership that comes with our first Internal Gear Hub and Belt Drive E-bike. This system protects your bike's working gears from the weather and road grime, extends their life up to four times that of a derailleur/chain drive, and eliminates chain grease completely. And you can shift gears anytime, yes, even when stopped-take that traffic lights. The Turbo Como Super Light's sophisticated design is ready to go whenever you are-day and night, rain or shine-with battery-powered integrated lights, fenders, and plenty of storage capability. The 320Wh battery is securely hidden in the downtube, making it almost indistinguishable from a regular bike at first glance. But on days when you want to do more, attach the optional Range Extender to go up to 120 miles before needing a recharge. Trust us when we say, you'll find yourself making up errands just so you can ride it again. - 8-speed Alfine Internal Gear Hub and Gates Belt Drive for shifting when stopped, extended bike performance, and minimal at-home bike maintenance. - Fully integrated Specialized 320Wh downtube battery w/optional Range Extender compatibility for up to 120 miles of range. - Specialized SL 1.1 custom lightweight motor, peak 240W /35Nm, 2x you rider amplification (180% assistance), assist up to 28mph. - Bright, integrated front and rear lighting to see and be seen. - Integrated front rack with a basket and top net. - Turbo Super Light mounted pannier-compatible rear rack and DRYTECH fenders. - Turbo Connect Display included and centrally located on the handlebars. - Clean internal cable routing, fender/rack mounts, and reflective graphics. - TRP Flow Set hydraulic disc brakes for maximum stopping power. - Durable 650b wheels paired with Nimbus 2.3 tires smooth out rough roads, while providing BlackBelt flat protection and reflective accents to increase visibility.

XR stands for EXTRA RAD. We turned the Rifty E up another notch with this one - RockShox Lyrik Ultimate fork and Super Deluxe Ultimate Shock, SRAM GX Eagle T-Type drivetrain, next-gen Shimano EP801 motor, SRAM Code 4-piston brakes and Vee Tire Co rubber. And the cherry on top? SRAM AXS wireless shifting and a wireless RockShox Reverb dropper post. Our highest spec, highest tech Rifty E ever. KEY UPGRADES FROM THE RIFT ZONE E2 SRAM GX AXS T-Type RockShox Lyrik Ultimate/Super Deluxe Ultimate suspension SRAM Code Bronze 4-piston brakes RockShox Reverb AXS dropper post

Stumpjumper 15 is here to obliterate every trade-off in the trail game. Devour bumps like a big bike? Check. Short-travel control, playfulness, and efficiency? Double check. How about a heaping helping of personalization to make it perfect for the only rider who really matters—you? Check, check, check. - Lightweight FACT 11m carbon chassis and rear-end - Ride Dynamics tuned FOX FLOAT Performance Elite with Specialized GENIE patent-pending air spring technology provides maximum grip and traction found in a linear coil spring, bottom-out prevention found in a progressive air spring, and the ability to tune mid-stroke and end-stroke support independently. Highly adjustable 2-position open and firm mode with the 3-position open mode compression adjuster. - Supportive and tuneable FOX FLOAT 36 Performance Elite fork with GRIP X2 damper - Strong and trusted Roval Traverse wheels, DT Swiss 370 hub - Smooth and precise SRAM GX Eagle T-Type AXS drivetrain - Powerful and reliable SRAM Maven Bronze 4-piston brakes - Adjustable travel with PNW LOAM dropper post - Lifetime bearing replacement

With 140mm/125mm of travel, the Optic condenses years of technology from long travel bikes into a lightweight package that’s as comfortable tearing up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. GEOMETRY Coming in five frame sizes (1,2,3,4,5) to support rider heights up to 6’5" (196cm), allows you to choose the frame size that best fits your body and riding preferences. Rear centres and seat tube angles are varied by frame size to ensure consistent rider weight distribution, and short seat tubes with long dropper posts keep the saddle out of the way on technical descents. WHEELS: Available with a 27.5" rear wheel, as well as 29" in some markets. Swapping the linkarm and lower shock mount with the “Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29"/27.5") with no compromise geometry and kinematics. - SRAM GX Eagle AXS T-Type Transmission. - Weight (S3): 15 kg / 33.1 lbs - Fox Performance Elite Float X custom tune rear shock. - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether your goal is to escape on gravel back roads, far from cars and crowds, or drop the hammer at the front of your favorite gravel race, no bike does it better than the new Diverge. It's quite simply the fastest, most capable - and just maybe the most fun - bike we've ever made, delivering a ride that's quick and lively under power, but stable and confidence inspiring when the terrain gets rough. From Future Shock 2.0 and all-new gravel geometry, to internal storage and category leading tire clearance, the new Diverge represents everything we've learned over more than 40 years of riding road, gravel and dirt. The Diverge writes an entirely new chapter in the gravel bike category, so you can dream up entirely new rides. It's the ultimate getaway vehicle. With a FACT 9r carbon frame and Future Shock 2.0 the Diverge Expert will have you riding faster and more confidently over more terrain than you ever imagined possible. SRAM's wireless Rival eTap AXS 12-speed groupset delivers quick, crisp shifting and Roval Terra Carbon wheels mated to Pathfinder Pro 42mm tires ensure performance across smooth pavement, dirt roads and gravel tracks. A Roval Terra seat post post keeps the Diverge Expert perfectly balanced for the ultimate ride. - With a FACT 9r carbon frame, the Diverge Expert frame is incredible capable and race bike light. Pin it for your local dirt climb KOM, or grind up a giant back country peak, the light and lively Diverge will get you there faster. - Speed, control and confidence - Future Shock 2.0 is the ultimate technology for the gravel rider. With 20mm of axial compliance and a hydraulic damper, Future Shock 2.0 suspends the rider not the bike. This keeps you confident and in control, able to keep the power down and stay off the brakes over rough dirt roads and in thick loose gravel, all while keeping your hands, arms and neck fresh. Since Future Shock 2.0's damper is adjustable, you'll be ready for the rough stuff and efficient on smooth pavement. - We tossed gravel geometry 'status-quo' out the window. The new Diverge has the most progressive geometry we've ever created for a drop bar bike, giving riders a capable and stable bike in the dirt, that still feels responsive and nimble on the road. We've increased the frame's reach, introduced a slacker head tube and a longer offset fork. All this creates incredible confidence with a planted feeling in the dirt, while spec'ing shorter stems keeps the overall cockpit length the same and the steering lively. We've kept the bike's BB low to increase stability, but high enough to utilize with 650b wheels if that's your jam. - We've given the Diverge plenty of rack mounts, including fork and top tube mounts, to ensure you can take what you need, no matter how far you plan to go, or how long you plan to stay out. Nothing unlocks a bike's capability like tire clearance, so we gave the new Diverge a whopping 47mm of tire clearance with a 700c wheel and 2.1" with a 650b wheel. Thanks to a drive side chain stay utilizing a solid beam of carbon behind the chain rings we've created clearance without using a fragile dropped chain stay design or increasing chain stay length. - The more capable your bike, the bigger your rides get, so Diverge borrows SWAT internal storage from the legendary Stumpy. The SWAT door lets you utilize space in the down tube to store tools, a flat kit, nutrition and even our SWAT Jacket. It keeps weight off your body, low in the bike for better handling, and makes you more self-sufficient, so get out there. SWAT's got your back.

We engineered Áspero for pure, unapologetic speed, ready to take down finish lines, KOMs, PRs, and FKTs. A bike built without limits, for the riders looking to test them. It's stiff-Classics-racing stiff and performs like you'd want a road bike to perform off-road. We think that makes sense, and it's what we were trying to do when we were stuffing bigger tires into our existing frames and swapping in aftermarket forks to get a 40mm tire up front. - Multiple Configurations We designed Aspero with clearance for up to 700c x 40mm tires or 650b x 49mm tires. Of course, there are variables—rim width, tire casing, and tread depth—which will affect final clearance. We always recommend 4mm of clearance between the tire and frame. **New Shimano road (not gravel) 12-speed front derailleurs reduce tire clearance in the rear of the frame to 700 x 38c or 650b x 45c. - Two Position Adjustment Trail—front-wheel response to rider input—is the most critical factor in high-velocity handling. Flipping the two-position "Trail Mixer" to compensate for the difference in circumference between a 650b and 700c tire maintains consistent handling by maintaining consistent trail figures. - Balanced Handling Stiffness and handling work together to ensure the bike tracks predictably and responds immediately to critical pedal and bracing inputs.

The Gestalt X is made to expand your horizons even further beyond roads. We extended the possibilities of the Gestalt by adding generous tire clearance, lowering the stand over, using solely one-by drivetrains, adding dropper post routing, and tuning the geometry for more adventurous riding. This is the dropbar bike for the rider looking for singletrack no matter what the occasion; the perfect bike to ride the road both to and from the trail and cut through unexplored places to find new routes. Series 3 Frame The Gestalt X features a butted and formed Series 3 6061 aluminum frame with internal routing, 142x12mm thru-axles, flat mount disc brakes, and rack and fender eyelets. Beyond Road Geometry The Gestalt X takes our Beyond Road Geometry to the next level of aggressive road and dirt exploration with a blend of endurance road handling and mountain bike sensibilities. Disc Brakes The Gestalt X features the latest flat mount disc brake standard for smooth, controlled stopping in all conditions with minimal maintenance. Tire Clearance The Gestalt X frame and fork have clearance for up to up to 700c x 45 or 650B x 47 Road Plus tires. - Series 3 aluminum frame - Full carbon fork - MicroSHIFT Advent 1x10 drivetrain - Tektro MD-C500 dual piston mechanical disc brakes

The Norco Scene is the perfect solution for the modern urban dweller. It's a contemporary spin on the upright, casual hybrid bike with a step-thru design that'll help you align with its laid-back personality. The Scene's casual convenience is perfect for hauling any load, like tonight's groceries, kids' seats, or Trail-a-Bikes. - Butted frame w/internal cables and fender mounts - Shimano Tourney 1x7spd drivetrain - Tektro mechanical disc brakes - Large volume 27.5 x 2.2 Kenda tires - Premium pedals, saddle & grips for comfort RIDER BENEFITS: - LIGHT ALUMINUM FRAME: The Scene features a lightweight, stiff aluminum frame with the casual convenience of a step-thru design that's easy to get on and off, no matter what you're carrying. - 27.5" WHEELS WITH LARGE VOLUME TIRES: Fast-rolling wheels get up to speed with ease, and large volume tires add comfort, traction, and confidence. - DISC BRAKES: Disc brakes deliver exceptional stopping power and modulation, enabling riders to maintain control in any situation, and stop in a hurry when needed. - SIMPLE, WIDE-RANGE GEARING: Scene 1 and 3 feature simple and efficient 1x gearing, while the 24-speed Scene 2 is perfect in hillier terrain. - ERGONOMIC, COMFORTABLE RIDER TOUCHPOINTS: Premium grips, pedals & elastomer-suspended saddle help the Scene compliment your comfort and personal style.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

What if we used every ounce of experience we've gained serving riders over the past 46 years and built a bike made simply for the love of riding? The Aethos is designed to straddle the line between perfect ride quality, extreme lightweight, and undeniable style. The Aethos Comp model is no exception. With low-maintenance, wireless SRAM Rival eTap AXS electronic shifting and hydraulic disc brakes paired with bomb-proof DT Swiss R470 Disc wheels, you have the perfect steed to excite you out on the road. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings of how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit of the perfect ride. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, lightweight, and style, from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed.

Meet the Ripley, your new best friend for every trail adventure. The award-winning bike has been updated with more travel and slacker geometry, making it even more capable and fun. It rivals the speed of an e-bike uphill while offering snappy, playful performance with 130mm of ultra-efficient dw-link travel. Need to stash your snacks? The Ripley now features internal frame storage for all your stuff. Plus, with expanded size ranges, everyone gets the perfect fit. Whether you’re popping wheelies or conquering climbs, the Ripley is game. *Specs may vary from image displayed*

All barn-burner and no benchwarmer, the Rockhopper Sport throws out the playbook when it comes to putting performance points on the board while playing some serious defense on behalf of your wallet. Game-ready with Tektro M275 hydraulic disc brakes, Shimano CUES shifting, and an SR SunTour XCM fork that's built to hustle, the Rockhopper Sport can tack up the win on any given Sunday—and the rest of the week too for that matter. - A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper's butted aluminum frame features hydroformed top and downtubes to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing, and dropper-post compatibility. - To ensure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Bringing our Rx Tune to Rockhopper for the very first time, the lockout-equipped SR Suntour XCM with custom Multi-Circuit damping brings size-specific travel and spring rates to the show in a performance that's sure to impress while also ensuring consistent geometry, handling, and suspension performance, regardless of frame or wheel size. - Beautifully beastly, Tektro hydraulic disc brakes pack a mean bite but deliver their power with a refined, intuitive feel to make for a package that punches way above its pay grade. - Keep things simple with a durable 1x Shimano drivetrain with plenty of range and a clutch-equipped rear derailleur that keeps your ride quiet—and your chain on. - Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, hookless Specialized rims for a strong, light, and durable wheelset hat trick. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Medium – X-Large: 29-inch

The fastest downcountry bike in the world. Epic 8 EVO is the dressed up, cranked-to-11 expression of the new Epic 8. Spec’d to slay downcountry terrain with its unmatched combo of capability, efficiency, and light weight, Epic 8 EVO’s updated kinematics allow for insanely efficient climbing—while the Ride Dynamics-tuned shock eats up rough terrain on the way down. If ripping single track at blazing fast speeds and high fiving your friends is your idea of fun, the Epic 8 EVO is the bike for you. UNMATCHED CAPABILITY: The most capable 120mm bike on the planet, made even more capable. You’ll be blown away by how Epic 8 EVO’s progressive geometry delivers technical terrain capability alongside fast and efficient climbing and acceleration performance. The absurd lateral and torsional rigidity of the chassis translates to some seriously precision handling, too. With a bump up to 130mm of travel up front to eat up the chunk and a slew of trail-friendly specs, Epic 8 EVO feels right at home on the rough stuff. WHAT BUMP?: Compared to the previous generation, the new Epic 8 EVO absorbs 12% more bump and vibration forces, leaving you less fatigued and more powerful over time. That opens the options for another lap (or 3). RIDE DYNAMICS TUNED: The Specialized Ride Dynamics team developed custom valving for Epic 8 EVO’s new shock. Our team prescribes the special damping characteristics to holistically elevate the riding experience. By tuning the dampers alongside the chassis’ leverage rates and new kinematics, we’re able to deliver a bike that rides above the sum of its parts. BIOMECHANICAL EFFICIENCY: By optimizing the kinematics of the suspension, Specialized’s Ride Dynamics team reduced inefficient pedal-induced bobbing by 20%, maintaining active suspension for effective bump force management, to ensure you remain in the most efficient pedaling position. It’s the most efficient pedaling suspension bike we’ve ever tested. FULLY LOADED: All models now feature SWAT 4.0 to carry all your trail essentials, and an integrated steering stop to prevent the ubiquitous top tube scar the first time you crash and your bars spin. - The most capable 120mm bike on the planet. 12% more bump absorption and 20% less pedal bob - Ride Dynamics tuned FOX Float Performance and 130mm FOX 34 Performance fork - Lightweight and durable Specialized alloy wheels - SRAM’s legendary full-powered Code Bronze Stealth brakes make for a sleek cockpit and easy adjustments - Reliable and durable GX Eagle 12-speed groupset - SWAT 4.0 in down tube to carry trail essentials

The all-new Epic 8 evolves the formula of fastest through capability, efficiency, and lightweight integration. Modern XC tracks demand more and more capability by the day. Enter Epic 8. Its improved kinematics make it the most efficient pedaling bike we’ve ever tested, while custom valved (and tuned) shocks soak up every bump. It’s a wolf in wolf’s clothing. If you’re an XC racer or prioritize all-out speed in your ride, the Epic 8 is the bike for you. UNMATCHED CAPABILITY: The most capable 120mm bike on the planet. You’ll be blown away by how Epic 8’s progressive geometry delivers technical terrain capability alongside fast and efficient climbing and acceleration performance. The absurd lateral and torsional rigidity of the chassis translates to some seriously precision handling, too. WHAT BUMP?: Compared to the previous generation, the new Epic 8 absorbs 12% more bump and vibration forces than the previous generation, leaving you less fatigued and more powerful over time so you can still push while they suffer. RIDE DYNAMICS TUNED: The Specialized Ride Dynamics team developed custom valving for Epic 8’s new shock. Our unique Ride Dynamics-prescribed damping characteristics holistically elevate the riding experience. By tuning the dampers alongside the chassis’ leverage rates and new kinematics, we’re able to deliver a bike that rides beyond the sum of its parts. BIOMECHANICAL EFFICIENCY: By optimizing the kinematics of the suspension, Specialized’s Ride Dynamics team reduced inefficient pedal-induced bobbing by 20%, while maintaining active suspension for effective bump force management, to ensure you remain in the most efficient pedaling position. It’s the most efficient pedaling suspension bike we’ve ever tested. MORE WITH LESS: With the Epic 8, we didn’t spend a single extra gram to get mega capability from the frame. All models now feature SWAT 4.0 to carry all your trail essentials, and an integrated steering stop to prevent the ubiquitous top tube scar the first time you crash and your bars spin. In fact, the new S-Works Epic 8 frameset has even lost weight (76 grams to be exact) while gaining these new additions. - The most capable 120mm bike on the planet. 12% more bump absorption and 20% less pedal bob - Ride Dynamics developed SIDLuxe Select+ shock and SID Select+ fork - Custom tuned shock features 3 unique damper settings - Roval Control carbon wheels excel everywhere from world cup xc races to your favorite weekend trail - SRAM Level Bronze Stealth 4-Piston brakes feature trail-ready stopping power in a race-ready system - No-compromise GX Eagle AXS Transmission provides smooth shifting all day, specially under load - SWAT 4.0 in down tube to carry trail essentials

Offering an unprecedented combination of comfort, efficiency, and nimble handling, the Sirrus X excels on pavement, dirt, and any terrain in between. SMOOTH, COMFORTABLE, AND EFFICIENT: Sirrus X provides the smoothest ride in its class. With bigger, confidence-inspiring tires, a slightly more upright riding position, and a super intuitive one-by drivetrain. RIDER-FIRST ENGINEERED: Like all Specialized performance bikes, the geometry of each frame is uniquely crafted. This means that for every frame, each tube size is specifically selected to achieve the optimal balance of rigidity, weight, and responsiveness to ensure that no matter what size you’re riding, you will experience the world’s best ride. NIMBLE: Class-leading light-weight, exceptional pedaling efficiency, and steering precision merge for confident, nearly telepathic handling characteristics. - Lightweight A1 Alloy frame with clean internal cable routing, 3.5lbs (1.7kg) lighter than our Crosstrail Hydro model. - Maximum control through intuitive shifting with 1x8 wide range gearing, and powerful hydraulic disc brakes. - Float over rough terrain with fast rolling Specialized Pathfinder 42c tires featuring proprietary Gripton rubber compound.

The perfect mountain bike for anyone just getting started. A low standover top tube design, modern trail geometry, and short stays make this a solid bike for anyone when heading out on your favorite trails. Details: - Durable and stable for a sturdy ride you can trust. - A smooth, refined look. - Supportive, progressive design for uncompromised performance. - Premium frame features. - Frame sizes to accommodate all rider sizes. - Multiple model options. - No Other Way Limited Lifetime Warranty. Wheel Sizing: - Small: 27.5-inch - Medium - XX-Large: 29-inch

The Gestalt is for the drop bar rider that doesn’t want to stick to pavement, and can’t help but get dirty no matter the route. Long-distance commuters and all-weather riders will appreciate the fender and rack mounts and the sure-stopping disc brakes, and the larger volume tires are right at home on that unexpected detour. Series 2 or 3 Frame The Gestalt features a butted and formed Series 2 6061 aluminum frame with internal routing, disc brakes, and rack and fender eyelets. Series 3 frames add thru-axles and a tapered headtube. Beyond Road Geometry Beyond Road Geometry offers a blend of endurance road handling with enhanced stability for off pavement use. Disc Brakes Disc brakes provide smooth, controlled stopping in all conditions with minimal maintenance. Tire Clearance The Gestalt frame and fork have clearance for up to 700c x 35 tires. - Aluminum frame - Full carbon fork - Shimano Sora 2x9 drivetrain - Tektro MD-C500 Dual Piston mechanical disc brakes - WTB Exposure Comp 700c x 32 tires

2024 Optic C2 Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Evolved suspension layout for improved performance in rough terrain. Built to accommodate rider preference. Available in carbon and aluminum. VPS HP suspension layout. The next evolution of all-Mountain suspension. Exactly the speed you need when you need it. Ride Aligned™ - Perfect fit, dialed handling and personalized setup in minutes. No Other Way Limited Lifetime Warranty.

WELCOME TO THE E-VOLUTION Introducing the new Fluid VLT; premium ride performance in a lightweight package for an e-MTB that looks, feels and rides exactly like you want it to. LIGHT WEIGHT CAPABILITY AND FULL SPEED FUN. With 140mm of custom-tuned, precision-engineered suspension travel and 150mm fork travel, the Fluid VLT C2 140 delivers an improved ride feel with the latest in integrated e-mtb technology from Bosch. THE LATEST IN E-MTB TECH The Bosch Performance Line SX wireless ecosystem sheds significant e-MTB weight in an intuitive package. Complete with a Bosch CT 400Wh battery and an almost silent motor, the Fluid VLT is made for e-curious pedal purists taking their first foray into powered up riding. PRECISION-TUNED SUSPENSION Optimized Ride AlignedTM suspension design & setup with Trail optimized kinematics, reactive pedal-efficiency, and the simplicity of precision-tuned Horst Link suspension. AVAILABLE IN CARBON The Fluid VLT is available in carbon fiber and includes a carbon front triangle and seatstay, or alloy rear triangle depending on price point. METICULOUSLY SELECTED COMPONENTS Featuring uncompromising, meticulously selected, trail-spec components. Available in gram focused 130/140mm and all-in 140/150mm travel options. BUILT TO ACCOMMODATE RIDER PREFERENCE Available in 29”/27.5” mixed wheelsize with 140/130mm or 150/140mm of travel. RIDE ALIGNEDTM SETUP GUIDE SUSPENSION SET UP DEMYSTIFIED Norco’s NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day BUILT TO LAST, GUARANTEED. NO OTHER WAY LIMITED LIFETIME WARRANTY The Fluid VLT’s durable frame design, hardware and component decisions have been made specifically to keep it on the trail for longer. Accidents can happen, and when they do, our No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible.

HAUL ASS, NOT CARGO A new breed of rider is emerging-one who loves the freedom and exploration that gravel culture was founded upon but who has a hunger to ride hard, to go all out, and to explore not just geography but personal limits. This frontier requires a new kind of gravel machine, one engineered not to roam the trails, but to race them. For these athletes, we engineered Aspero for pure, unapologetic speed, ready to take down finish lines, KOMs, PRs, and FKTs. A bike built without limits, for the riders looking to test them. It's stiff, Classics-racing stiff, and performs like you'd want a road bike to perform off-road. We think that makes sense, and it's what we were trying to do when we were stuffing bigger tires into our existing frames and swapping in aftermarket forks to get a 40mm tire up front. The flip-chip in the fork-we call it the Trail Mixer-keeps the trail measurement consistent whether you choose 700c or 650b tires. This maintains the bike's personality and handling characteristics when you switch from mid-fats to full-fat. There are as many different ways to do gravel as there are gravel bikes these days, but if you're toeing the start line, looking to stay with the lead group, and contend for the victory, Aspero is the bike to get you there.

Sirrus X is your ticket to riding more, and to places you never imagined possible. It's a comfortable, capable, "let's do stuff" kind of bike that will inspire you to ride more than you ever have before. With bigger, confidence inspiring tires, a slightly more upright riding position, a super intuitive one-by drivetrain, and plenty of mounts for racks and fenders —it's more than just a solid partner on pavement. Sirrus X is a dialed option when it's time to hit some gravel. We've also equipped every Sirrus X with next-level comfort from our scientifically tested and ergonomically engineered Shared Platform Body Geometry saddle, handgrips, and pedals. - Even lighter (1.6 lbs/.8kg) than Sirrus X 2.0, and faster thanks to an added A1 alloy fork. - More powerful hydraulic brakes and premium 2 piece crank design for enhanced braking power and durability in tough conditions. - Wide-range 1x9 MicroSHIFT drivetrain with an 11-42t cassette gives excellent range on any road.

We have this built up as a complete bike please check specs and or call us at the shop. Flat Out. That's how Aspero debuted under the characters of the Wednesday Night Rough Club two years ago, and that's how it's stayed. And because at Cervelo we know that flat out doesn't stay flat out for long without a little help from science, we've come back from the drawing board with a new Aspero. A faster Aspero, a lighter Aspero, and—dare we say it—an even better-looking Aspero. Our engineers like to say, "If it looks fast, it probably is"—but there's some truth to it, and Aspero-5 looks fast standing still. No cables in the wind, tubes derived from our library of aerodynamically proven shapes, and just a hint of a cut out in the seat tube to squeak out just a bit more tire clearance, add up to a bike that proves the adage. Lightweight Speed Some might say aero doesn't matter on a gravel bike, but if you've battled a headwind across an open prairie, the thirty-two grams of drag you'll save with the Aspero-5 come as a welcome respite. Most gravel racing is done without the benefit of a World Tour peloton—or World Tour tactics—and when it's your nose in the wind all day, it's nice to know your bike's shouldering a bit of the load. Two-Position Adjustment "Trail", or front wheel response to rider input, is the most critical factor in high-velocity handling. The ability to adjust trail with the two-position "Trail Mixer" to compensate for the extreme range of tire sizes ensures a uniform ride experience. Multiple Configurations We engineered the bike to fit most 700x42 or 650x49 tire/wheel combos, comfortably. Of course, there are variables—rim width, tire casing/tread depth—which will affect final clearance. IMPORTANT NOTE: We always recommend there to be 4mm of clearance around whichever tire/wheel combo is installed on the bike.

WELCOME TO THE E-VOLUTION Introducing the new Fluid VLT; premium ride performance in a lightweight package for an e-MTB that looks, feels and rides exactly like you want it to. LIGHT WEIGHT CAPABILITY AND FULL SPEED FUN. With 140mm of custom-tuned, precision-engineered suspension travel and 150mm fork travel, the Fluid VLT C2 140 delivers an improved ride feel with the latest in integrated e-mtb technology from Bosch. THE LATEST IN E-MTB TECH The Bosch Performance Line SX wireless ecosystem sheds significant e-MTB weight in an intuitive package. Complete with a Bosch CT 400Wh battery and an almost silent motor, the Fluid VLT is made for e-curious pedal purists taking their first foray into powered up riding. PRECISION-TUNED SUSPENSION Optimized Ride AlignedTM suspension design & setup with Trail optimized kinematics, reactive pedal-efficiency, and the simplicity of precision-tuned Horst Link suspension. AVAILABLE IN CARBON The Fluid VLT is available in carbon fiber and includes a carbon front triangle and seatstay, or alloy rear triangle depending on price point. METICULOUSLY SELECTED COMPONENTS Featuring uncompromising, meticulously selected, trail-spec components. Available in gram focused 130/140mm and all-in 140/150mm travel options. BUILT TO ACCOMMODATE RIDER PREFERENCE Available in 29”/27.5” mixed wheelsize with 140/130mm or 150/140mm of travel. RIDE ALIGNEDTM SETUP GUIDE SUSPENSION SET UP DEMYSTIFIED Norco’s NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day BUILT TO LAST, GUARANTEED. NO OTHER WAY LIMITED LIFETIME WARRANTY The Fluid VLT’s durable frame design, hardware and component decisions have been made specifically to keep it on the trail for longer. Accidents can happen, and when they do, our No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. SUSPENSION SET UP DEMYSTIFIED Norco's NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It's like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day

Better performance. Better value. Better Rockhopper. By tapping the fit and handling advantages of pairing each rider with their ideal wheel size and suspension that works its hardest for everyone thanks to our size-specific Rx Tune, we've baked in added performance to the Rockhopper without dialing up the price. The reliable and crisp Shimano drivetrain provides a robust 2x9 drivetrain that can handle everything you're throw down while confident braking from Shimano hydraulic disc brakes seals the deal of the century. - A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper’s butted aluminum frame features hydroformed top and downtubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing and dropper-post compatibility. - With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we’ve paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Bringing our Rx Tune to Rockhopper for the very first time, the lockout-equipped SR Suntour XCM with custom Multi-Circuit damping brings size-specific travel and spring rates to the show in a performance that’s sure to impress while also ensuring consistent geometry, handling and suspension performance, regardless of frame or wheel size. - Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, rims for a wheelset hat-trick: strong, light and durable.

Kids move fast, and grow faster. At times, it can seem like there's a small window for the perfect bike fit. The right bike for a young rider is a delicate balance between too small, too big, and a short-lived just right. If we're going to inspire the next generation of riders, we need to keep kids comfortably riding longer. The Jett is designed so that you'll never fear the growth spurts. We did our homework to understand how kids grow—spoiler alert, kids' arms and legs grow more rapidly than their torso. We took to the books and designed a bike with child-specific touch points that withstand the development of young riders. The Jett is uniquely adjustable, perfectly proportional, and child-liftable—they'll always be set to Jett. The Jett Multispeed features an adjustable handlebar that allows kids to fine tune reach as their arms grow. The 2-hole position cranks combined with longer seat tubes give plenty of flexibility to dial-in the optimal pedaling position. And what's more, we designed the frame and reviewed every component to make the Jett one of the lightest bikes on the market. You're going to have to beg them to get off this bike. - We designed the Jett Multispeed to be uniquely adjustable with 2-hole position cranks, adjustable handlebars, and longer seatposts so kids can dial-in the perfect riding position as they grow. - Every detail of the Jett Multispeed—including the 130mm Bridge saddle, narrower-diameter grips, and short-reach, tool-less adjustable brake levers—was informed by Retul data from a kids' research group to be perfectly proportional for young riders. - A lightweight bike is simply more fun and the Jett Multispeed's all-new A1 aluminum frame, alloy fork, Pathfinder tires, and 8-speed drivetrain make it one of the lightest kids' bikes on the market.

In order to bring EVO fun to the masses, we took our FACT 11m carbon frame (yes, the same one as the S-Works), dressed it with a bullet-proof SRAM GX Eagle 12-speed drivetrain and a tough-as-nails set of alloy wheels, and set it loose to shred unsuspecting trails everywhere. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle—these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - Rider-First Engineered frames use a size-specific approach to ride characteristics that ensure benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1 or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits—rail-sharp cornering and balanced front and rear stiffness—at the lightest possible weight. - We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh*t" necessities like pumps and spare tubes and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT Bladder, giving you an extra 22oz of water storage—the same size as a small water bottle—hidden in your downtube.